2019-06 reasons why data lakes are vital for startup analytics | CIO

Whereas data warehouses and data marts tend to force companies into narrow data paradigms and silos, data lakes emphasize a more holistic and expansive view of analytics. Data lakes deliver a more adaptive approach towards analyzing data, and stress the value of all information, instead of pre-screened bits and pieces.

https://www.cio.com/article/3315660/5-reasons-why-data-lakes-are-vital-for-startup-analytics.html

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